Marketing is never ever to blame. Remember a few months ago when the U.S. government labelled them a supply chain risk? What eventually happened was that a federal judge issued a temporary injunction while calling it a "classic First Amendment retaliation." The Constitution protects such marketing; the government is not allowed to be maddened by such marketing.
Not much stops them from saying it's due to national security, when it's actually due to the guy in the chair having a fit of emotions. And the current admin has a very long streak of declaring things as national emergencies when those things just so happen to be something they recently lost face on.