That part is kind of their point - it doesn't have the distribution issues your other examples have.
This technology is not new and has been around since well before the internet.
Gangnam Style is the most popular video ever, surely it means something right?!
If we're cooked, it's only because of a mass hysteria behind this thing. It's an extremely useful technology, we're just losing our collective mind because of it.
This is going to be studied for many, many generations to come.