At the same time, they did listen to the feedback and deliver. It now has a genuinely good interface for it where you don't have to opt out of everything, but can opt-in where you want it. It's not just a big off button, it's a general out-out including new features, but that then exposes individual opt-ins if you want for each feature. Most other browsers won't respond at all. Firefox is still by far the best browser out there for people who care about their privacy.
Especially on HN, Firefox just gets so much more hate than software that is way more user hostile for much less bad behaviour. I'm not saying we shouldn't hold it to a higher standard when that is what it's selling itself on: clearly we can't allow "not as bad" to let it slip into worse and worse, but at the same time, I don't understand how the narrative seems to trend towards "they are essentially the same as google" when that is so clearly not true (to be clear, not saying you are saying that in this post, just that's the vibe of HN's commentary as a whole).
If they had listened to their users they would have delivered what every users wants - just a browser. Not some kind of "platform" stuffed with lot of unwanted crap that makes it bloated and introduces possibly new unnecessary attack vectors in it (both malicious and / or privacy exploits). All those additional crap that every new management wants in Firefox should have been a browser extension or a plugin, instead of being bundled into the core browser. When a user installs / updates Firefox, they could be asked if they want to install any of these new feature available as an extension / plugin. That keeps the browser lean, transfers the choice completely to the user and is genuinely respectful of the user. The current way of force bundling everything into the browser, making it bloated, and then pretending that "users can opt-out" is not just arrogance but also misleading (to be polite) as it is common knowledge among software firms that most people often never change the default settings.
Think about it ... if every of these controversial features - Pocket, ads in address bar or home page, AI etc. etc. - had been made available as user opted extension or plugin, would there ever have been any controversies? The installation data itself would provide a feedback of how much the users actually care about these features, and provide unique insights to the management into the kind of user base that it has (which the article is spot-on about).
(Note that I know that some of these features are indeed implemented as an extension. But not as user controlled ones as they cannot be completely uninstalled. All the user can do is disable it (turn "off or on"). Why? It is stuff like this that makes it harder to trust claims of caring about user Privacy.)
It's a recurring pattern of not reading the room
Everyone was forced to be exposed to it. To see it. Only after that happened, did they let users disable it.
It's effectively the equivalent of a spam campaign.
Using Firefox is a political choice. People use it because it's one of the few remaining traditional browsers which isn't a tentacle of Big Tech. Chasing the competition and adding the stuff your users are actively trying to avoid isn't going to work.
I don't mind features existing, especially if I can switch them off if I don't want them. I definitely mind Chrom(ium|e).
I don't see how the existence of the Firefox AI sidebar gives Google effective control over web specs.
This increases security while also harming Google's business model. Win-Win.
What? They didn't make these 10 distinct features one single all-or-nothing button? They let you switch them on or off individually?? How dare they?!?
What? They shipped new features to the browser...turned on?!? Instead of spending all those development hours and then...hiding them behind a setting by default?
I need "AI" in my browser, so I don't use the AI features. No data was sent anywhere. No 4 GB model was downloaded. Nothing happened, except for a popup saying "hey, by the way, if you want to do X, just press this button here". It's just UI elements. No AI-related code runs, no data is sent to AI companies unless you directly tell the browser to do that.
Imagine if Firefox shipped a brand new GPU-accelerated compositor, improved hardware video decoding and WebGL/WebGPU. You people cry about why they didn't add a big "disable GPU features" button? And that they dared to enable this by default?
The issue was they shipped AI features built into everything and the only way to switch them off was to "about:config" a bunch of settings, they shouldn't have shipped it without the off switch and "Open about:settings and then disable things manually" isn't control for the average user.
The user has the choice to not use these features. It's not like Firefox was sending data to AI companies by default. But if you want to completely make them disappear, so you can live in your fantasy world where LLMs were never invented, then yes, that's a niche personal preference and an advanced customization. That's why it goes under about:config.
PS: I do actually find Google's ai thing in the search useful now and again, so no fantasy world.
The master AI switch doesn't actually change whether the browser uses AI features - it never does unless you specifically run them. What it does is hides them from the user, pretending they don't exist.
Browsers that don't respect their users' choices about using AI do things like automatically download large models in the background, integrate cloud-based speech recognition and synthesis as an API available to any website and make the default search engine which they also own show LLM slop above actual results.