Anthropic has been surprisingly successful at convincing them that they should control frontier models because they're so dangerous that... only Anthropic can be trusted with them.
(If they're really so dangerous, the right way to deal with them is through a democratic process and taking them out of the hands of a for-profit private entity.)
But as you say, there is a measure of getting high on one's own supply now.
And there's the curious solipsistic energy of Sam Altman whimsically musing in public that it turns out his product is too expensive for people and they complain when you make the price realistic (when it possibly needs to be more expensive for OpenAI to survive).
They seem to believe that the ordinary rules either will not or somehow must not apply to them; it's increasingly bizarre to watch.
Maybe the people around pets.com were this bizarre; we didn't have so much livestreamed interview content to show us.