I'm a weird person in that I'm not anti-ads, but I am anti-adTech. Commercials on OTA broadcasts are good times to get up and get a refill, go to the restroom, are just hit the mute button. The days of DVRs were glorious as well as you could just fast forward through the ad breaks. Streaming platforms are the absolute best thing that ever happened to adTech. They cannot be skipped. That guarantees to the ad buyer that they will get their air time which helps adTech push ad buy rates.
The money made from advertising is not to be dismissed. It can be very significant to bottom lines, just ask Vizio* where they make more money on data than they do from the hardware sold used to collect that data.
*https://www.theverge.com/2021/11/10/22773073/vizio-acr-adver...