Rolex ADs are just a para-social gatekeeper for Veblen goods, but there's a huge resurgence in the entry level Swiss Automatic space with some fantastic value propositions in the likes of the enormously popular Tissot PRX 80 line (hello Rolex Land-dweller), or the more recent output from smaller marques like Christoper Ward who are producing COSC certified swiss-made watches for about 4x markup whilst Omega and the rest are jacking up prices quarter on quarter.