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Because AOSP is open source and can be built without Google Play running at the background unlike the other alternative: giving up privacy to yet another big tech Apple.

Graphene adds many privacy features on top of regular AOSP. But it only works on phones that has good security features that are not woefully outdated or completely closed-off. Google has complete control over Pixel supply chain and they can make their phones with all bells and whistles for their ends and they behave a bit benevolently and expose the interfaces to the user too.

Most Android phones use Qualcomm which doesn't give a flying fuck about giving control or privacy to the users.

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Opensource or not if someone says they hate so much google they do not want to touch a google device with a 10ft pole even if they didn't gave money or personal data to google to access it, I don't see how that person can accept running code from them.
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Because average people are not just zealot crazies. Compromises and spectrums exist.

AOSP is still the best Linux-based environment for consumer use case from many aspects. It handles hardware better than GNU-based desktops, it is more secure, it supports things like HiDPI screens better and it has a stable API to write applications against and many people and organizations did so (you can still use Android 4 apps).

AOSP has strong Google influence but it is possible to use it without feeding data to Google.

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Perhaps you may be interested in GNU/Linux phones, which do not rely on Google in any way.
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I have bad news; Do you know who is a major contributor to the Linux kernel? (It's Google)
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And many libraries in GNU/Linux desktops too..
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