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these users are probably losing the company money.

the failure is in converting regular people into actual ai product consumers. Companies are realising that the money is not in regular consumers but in enterprise and they are not considering grok as a serious alternative.

if anything, the name, the branding and the x/twitter affiliation has hurt adoption from money makers rather than help it.

so yes, people know it, but no one is willing to pay for it

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Depends, Grok stimulates engagement and pushes to stay on the plaform and feed it data. If anything, it helped justify a massive valuation for SpaceX, which is a metric of success for most corpos.
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this is like saying people still use google glass. sure, some people might but AI-wise it is as dead of a product as it gets
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Google glass has been discontinued? Besides, many people use it on Twitter everyday. Usage is not limited to what you can see on the Openrouter dashboard.
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many people use copilot inside outlook to auto-complete their sentences as well :)
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Meaning that Copilot is actually a success, even if you don't like it ;-)
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