Otherwise Huawei would have already jumped into that gap. They have their own Google-independent OS now so they could have marketed it to privacy enthusiasts where the lack of Google services would have been a positive not a negative.
Xiaomi? Privacy?
Apple didn't "cash in", their marketing dept made sure privacy/security engineering got just enough budget to pull off miracles & then spend even more to successfully make the public forget about the very nasty Celebgate.
That was a phishing campaign, not a breach.