Ask yourself, would you like to receive a christmas or birthday card with a personalized message or something produced you know was 100% produced by AI bot - even better when it has a hallucination in there.
I suspect that, in many cases, AI features actually make a product more expensive for the operator. Imagine how much of doordash's money you could burn by telling its chatbot that the only way for you to figure out where the driver left your order is to create a todo app in React.
Everyone would prefer a nicer handmade chair (if not by the price difference).
Chairs are not comparable to OPs cards; writing on a card costs nothing (but intent, which seems to be in low stock these days).
Finally, factoring in the real operating cost, ongoing capital costs, and environmental/social externalities, the AI chair in your example would cost something like 1000x a handmade chair.
One is the method of recording a message, the other is having something else completely draft a message for you.
The importance of a personal message is not just in the visual appearance or delivery, but that there has to be some emotional loading to even put the effort into drafting one.
With AI, it's a stupid prompt to get it to write trite poesy. It's meaningless and empty at its root. It's discourse with a nullity.
Nobody who values the human connections in their lives wants that. No matter what kind of marketing and fine print gets shoved and manipulated into their lives.
The example I always give is when google maps got speech recognition, I could ask it "Hey google, what's the E.T.A." and it would magically respond with how long till I arrive. Somewhere along the line it broke and for years now it doesn't work... the last time I tried my phone actually brought up the web browser and did a web search. smh.
The first thing I did when they forced gemini was I went to look how to disable it. Why? It override the old voice I chose to read calender events in the morning... in fact it would start reading like normal, then that stupid gemini voice would cut in and be entirely unhelpful.
its all enshitification.
I just tried this, verbatim, and it works perfectly.
> I ... disable(d) it
I see. So you intentionally broke the feature, now you complain about it being broken.
The feature should speak for itself. If your feature is good you don’t need to market the underlying technology.
Like, nobody gives a shit about settings being stored in an SQLite database. They don’t care how it’s stored at all.
When my friend shows me his new phone and how crazy it is he can zoom so far into the moon you can see individual rocks - he does not give a single shit that it uses AI. He just uses the gd camera.
When you use AI to build a feature, the fact that it uses AI should not be on the tin. What it actually does and how good it is at it should be. Saying something uses AI is pointless. No matter how much the vulture class wants it, fetch is never going to happen.
- "ML is such a buzzword. Everyone is trying to shoe-horn it into their product."
- "Why are they putting 'machine learning' in their hero section? Just do the thing well. ML is an implementation detail."
- "You dont even need ML for this. Simple linear regression would be the better choice."
We are so far beyond the pale. This was a valid criticism ~5 years ago and now we remember it as the golden days.
Sure we could argue that there were times that ML was likely not really necessary, but it was still largely invisible to the user what the mechanism was.
I think about autocorrect, sentence completion (or just next word recommendation), music recommendations, etc. All of those were clearly ML but the user was not made aware of that at every step of using them and in many cases it being ML was only in technical documents or the original announcement.
Now obviously there are exceptions to this, but it was the exception that shoved ML in your face compared to the current situation around AI.
No, not at all. That was a chief complaint. Grandma doesnt give a fuck about machine learning, why are they advertising it?
> I think about autocorrect, sentence completion (or just next word recommendation), music recommendations, etc. All of those were clearly ML but the user was not made aware of that at every step of using them and in many cases it being ML was only in technical documents or the original announcement.
Right. And that's why this isnt an example of the phenomena. Nowhere did I say machine learning was useless.
The last one is a traditional nerd criticism though, it has been present on HN for the last ~20 years. Kind of ignorable.
> Machine Learning was NOWHERE NEAR as overused as AI in user-facing communication.
I never said it was as overused. I said we levied the same criticisms (buzz word, implementation detail, bad fit)
Im surprised people dont remember this. Here are some examples:
- Blind post from 2018 stating machine learning is a buzz word with lots of agreement: https://www.teamblind.com/post/is-machine-learning-bullshit-...
- Tech crunch article from 2020 calling machine learning a buzz word and noting how its advertised prominently: https://techcrunch.com/2020/02/25/when-that-ai-company-isnt-...
- Substack article from 2017 challenging tech companies on if they really need ML: https://makecents.substack.com/p/https-medium-com-medhaa-att...
- Article saying 90% of machine learning is just "linear regression in a trench coat" but people are labeling it ML for marketing purposes: https://www.eigenmagic.com/2022/03/22/linear-regression-is-b...
- More blind posts saying ML is overhyped: https://www.teamblind.com/post/is-ml-a-hype-gxtuchm0, https://www.teamblind.com/post/is-machine-learning-overhyped..., https://www.teamblind.com/post/when-will-this-ai-hype-die-8z...
- hackernews thread for article and comments claiming its overhyped, over-applied etc. https://news.ycombinator.com/item?id=27149532
Note that I am NOT arguing ML is useless. It's not useless. I'm saying people made these same criticisms they make against AI: buzz word, implementation detail, often unnecessary.
It's funny to me that people forget this. I agree the AI buzz is more pervasive. But thats a difference in degree and not kind.
And there is some truth to that given that the features we were supposed to get in iOS 26 did not come out. But it also was just that they were not shoving AI into every single thing.
I still have hope that they will be the company that will (mostly) apply AI in a more meaningful way instead of it just being "AI magic" in everything. There were some genuinely useful things shown at WWDC.
Will have to wait and see though. I was disappointed to see them leaning more into the same branding.