And there it is.
Netflix was just an example. There are other services.
When Netflix started to be online only I tagged along, and it was OK-ish - selection was not that great but but price was not big either and once in a while I would watch a movie. Today ads are very intrusive and the cost for no ads is $20 / month- which is not worth it for me. Compared to this, piracy is clearly a superior choice.