Agreed.
A local pizza place (Tribute Pizza) switched its phone over to an AI assistant that goes out of its way to appear human to such a degree that it inserts random "restaurant bustle" sound effects into the call so it sounds like you're talking to someone standing in a crowded restaurant.
The subterfuge of layering in sound effects to make idiots think they were still talking to a human was a bridge too far and I swore off ever giving my business to them again.