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From the linked article, it was a press release, not just to his employees.

> The incident began Monday when ATI, which supplies graphics cards for all Apple's current models, issued a four-paragraph news release that stated its Radeon processor would be featured in three new Mac models -- none of which were announced by Apple (Nasdaq: AAPL) until CEO Steve Jobs' Wednesday morning keynote address.

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Sounds like a bit of a dick...
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Going scorched earth was kind of Steve’s thing.
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They unilaterally issued a press release about Apple's upcoming release.

That's kinda a no-no for partnerships.

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One word: "Courage"
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Not sure I understand? Sounds like a temper tantrum to me.
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> and never partnering with ATI again.

Except of course shipping ATI hardware for years afterwards, then also using nvidia, then dropping nvidia and only using ATI/AMD until transitioning to Apple Silicon.

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Also Steve Jobs Apple is probably much different than today's Apple.
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