Yep, and there's the FOMO aspect.

Especially in non-tech/non-product companies right now. Look at the age profile of owners and CEOs. Most of them were around for the dotcom era, and eventually they saw that companies that ignored the internet or didn't adapt where completely left behind.

There's a real fear among the C-suite/management that this is the same thing all over again, and if they are not fast enough on the adoption they will lose their business.

To them, AI is an existential crisis.