Would it be suitable for basic body composition (as they claim in TFA)? DEXA is a big business and companies push a subscription model where they encourage you to get monthly scans. The results are really fun to look at and the dose is admittedly very low, but you're still getting rastered by an x-ray. It would also explain the spa angle and hence why they're doing that before going for regulation.
reply> We’re starting by just giving you detailed body composition maps — and we’ll be submitting regular test results to the FDA for increased capabilities.
As far as I understand ultrasound there's no reason you couldn't do this, it's just infeasible to do a full body scan with a hand probe and you get covered in goop.