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I suspect for consistency with ggplot - the same reason why ‘aes’ is shorthand and everyone forgets that it stands for “aesthetic”.

https://ggplot2.tidyverse.org/reference/labs.html

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Thanks, that makes sense. I actually just parsed aes as related to encryption without even considering how weird that was given the contect.
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I get it – in my (limited) opinion, there's a lot that's quirkily (but avoidably) named about ggplot and the surrounding R ecosystem in general.
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He's open to API suggestions, you should open an issue
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Yes, I will do that!
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