Interesting. I'm an architect by title because my employer doesn't have the career path of a "senior specialist who really knows their stuff and wants to keep going at it". No. We have only two paths: either Manager (not interested in the slightest), or the almighty Architect. Every time I'm forced to architect something, that bit about the bottom line comes to my mind.
Anyways, it's similar in my company. People get the architect title, so managers can justify the salary promotion.