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I do not understand the low demand. It can be cheaper than beef and tastes good and is lean. Maybe it needs some promotion? The same arguments that have promoted vegetarianism (healthier and green) are applicable.

British eating habits have become really narrow over the years. Its hard to find offal (healthier and greener than just eating muscle meat). Rabbit seems to have pretty much disappeared too.

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It's so good for you and it's incredibly sustainable because those damn things breed like rabbits.

Re offal I actually just did a really nice mutton liver curry the other day, something you won't find in your average "brown spicy glop for white people" takeaway but which you can get in the south side of Glasgow. Absolutely brilliant stuff, even better the second day if you can leave it alone that long. Four quid for about half a kilo of lamb liver out of the reduced section in the supermarket!

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