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This kind of messaging is overtly Republican-coded.
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I think that's when selling inside America but I don't remember seeing any american company proudly advertising its product as "American". I'd wager that today they want to hide that fact.
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Does the average non-HN type in Europe hold comparable pan-European or even plain National Pride? I think here of the German national relationship with their own flag and feel skeptical of a comparison here.
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From my observation both studying and working abroad in the Netherlands, France, Germany, Finland and Latvia, people almost always tend to cluster along ethnic or linguistic lines in another European country. This stays invariant even if the command of English is perfect. Pan-European national identity is very much non-existent, ethno-lingustic patriotism very much is alive.
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