Reform and Restore will say anything to get into power, and then they will turn into ultraconservatives. See also: council tax in pretty much all sizeable councils they got to control, which they promised to keep fixed and then raised immediately after getting in. Their instincts are traditional ultra-right.

And yeah, I agree that there is no natural home in UK politics for social liberism. Hence why quipping "they keep voting for this" is just pointless - there are no realistic alternatives, what we have at the moment is the least worst and it's still pretty bad.