It's kind of like Australia or the UK saying kids are "hacking" their PCs to use VPNS. There can be a very legitimate use of tools, but the portrayal of users bypassing blocks could just as easily be painted in a negative light.
One time someone made a joke or observation, 20 years or so ago, that their Myspace page was "hacked" because someone "posted on their wall". It's obviously not that misused, but just labeled that way when misinformed.