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But the architecture doesn’t matter as much as the implementation. You can write standards however strict but Bob might not care.

Now you could try to enforce more onerous requirements but then people will simply just find an alternative — my own area has its own alerts on top of whatever else is already there.

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What emergency alerts would BigCo push to people on its campus?

There would be no consent btw, they'd just fire anyone who didn't enable the alerts.

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Active shooter, chemical spill, any kind of building emergency like water stoppages.

And then if it wasn’t tightly controlled and carefully managed, probably things like social events with free snacks, company all hands announcements, and single cars blocking someone into a parking spot.

I see the usefulness of more fine-grained subscription, but also see the abuse potential from giving more people access.

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> but also see the abuse potential from giving more people access.

If the end user has full control over subscriptions then spam will simply result in silencing or unsubscribing. As opposed to right now where it's all or nothing and it isn't even authenticated. So for example either I get spammed with amber alerts from 100 miles away or I opt out of wildfire warnings. Not a great trade off.

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Well yes, there are many things that you must consent to as a condition of employment. Nothing new there.

I have no idea what they would push, the point is that certain large institutions may have a legitimate interest in reaching users on the premise from time to time. Airports, stadiums, and theme parks immediately come to mind. Anywhere there's a large gathering of people over a wide area which complicates any emergency response.

Why can't the local PD push out an alert to a particular neighborhood if they deem it useful for whatever reason? As long as they didn't spam me I'd voluntarily subscribe to that. As it currently stands I believe (at least in my state) they would have to escalate to a statewide institution and even then I don't understand the targeting to be particularly fine grained.

On top of all that alerts aren't currently authenticated.

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Consent under threat of starvation isn't consent.
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PSA: do not forget to properly format the cover of your TPS reports
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