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At least in EU, private book/media rental is not legal without special licensing from copyright holders, while public libraries have exception for this.
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In the US, there's not much demand for media rental any longer (RIP Blockbuster)--which has been largely replaced by licenced media streaming--but there are certainly private libraries of various types.
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Because being able to read book is good for society.

> a nonprofit or a charity would be a much better framework

Why?

I do agree that libraries (in the UK at least) have mostly failed to see the writing on the wall and diversify. I used to live near a library that was on the edge of a super popular park. They had a "give us improvement suggestions" thing and I spoke to them about taking advantage of the park - it would have been a prime spot to open a cafe attached to the library. They actually couldn't comprehend that idea. Like, that's not what libraries are.

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