The benefit is that multiplication and distributive property is a beauty in the '+' notation, no special rules need to be memorized for multiplying 2d vectors, i*i = -1 takes care of it.
On the other hand I never understood what the benefit, of writing the tuple of wedge and dot products in '+'notation, is.
Perhaps I am not being fair, that it is the same idea and I have not used it as much as I have used complex numbers.
Because of that, it just becomes so tempting to try and phrase everything you can in terms of this geometric product. I'm very sympathetic to the temptation, and I even think the geometric product has some great uses (it shows up a lot in some physics I do), and using it makes writing rotations a treat, but I think it's still vastly overemphasized by GA people.
I still don't really know what my favoured notation for differential geometry is, I find myself switching around so much.
Yep, me too. Maybe someday the HoTT folks will get around to formalizing it and standardizing the notation. /j