If there is such a marketing, then people relate to it because EVs are not suited for handling unpredictable situation. You got stuck in a ditch in the middle of nowhere at night, you loss all of your battery getting out of it, and now you are stuck. So you can't take it to unforgiving places.
EVs are great for boring commute that is it. I don't see it changing any time soon.
The bio-fuel people at least make some kind of sense compared to fossil fuel "survivalists" - but again they're portrayed as just tree huggers!