I'm not a musician, but I'm told the kid's way of naming the chords is particularly adept from a musician's point of view, and that's because the dad (a very accomplished musician) helped teach the kid. I am sure Rick has made more videos about what he did.
Eventually, you would want to teach them to map the color to the chord name and recognize the root of the chord. But that can be learned any time.
Also keep in mind that if a kid learns all the colors, you'll want to continue practicing to "bridge" over the age where they would lose the ability to recognize perfect pitch. If they mastered this at age 4, they could still potentially lose the ability if they don't practice during that period.
Besides being a neat party trick, it gives more possibilities and makes things easier if a person wants to work with music professionally, especially with academical (aka "classical") music.