Don't let the form factor fool you, this is not a dumb phone.
It's at most a $200 smart phone (doubling the prices for the DAC + IEMs) being sold at > $500 with a funky design, interesting OS and their own app store.
I hope that they sell millions of these things, enough so that they can afford to buy the Amiga IP... just don't see it happening.
People in this thread are trying really hard to invent a customer base for this phone that was seemingly designed for exactly one person.