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It's to mitigate their competitors ability to run distillation on their models. The only advantage frontier models have is being at the frontier.

There's nothing in the reasoning tokens that'll give bad publicity that the final output already wouldn't do.

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Imagine if their target customers, C-suite execs looking to replace workers, knew how unlike "thinking" this process actually was! we can't have that.
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To be honest I'm not sure if many C-suite execs have a good idea of what "thinking" looks like inside in the first place, in the sense of focused mental activity aimed at solving of a hard logical or technical problem.
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How did they became C-suite execs in the first place, if they don't know how to work on problems?
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