A company that spins up a division, builds a product, sells 100k of them, and winds down is a success
Keep in mind this entire venture from Valve is also about ensuring they can't be made a vassal of Microsoft.
I think ultimately there goal is to push more people towards Linux so that more games get developed there. All of their hardware pretty much targets the Linux side of gaming, so they really are trying to get rid of the Microsoft monopoly on PC gaming which I think is great.