All I've seen is that everyone is doing at cost nowadays. The PS4 Pro was the last subsidized console.
> https://www.pcmag.com/news/sony-says-499-ps5-no-longer-sells...
A interesting scenario would be to sell the hardware at cost, but include a 30% off ticket to the steam store (up to a few hundred dollars, in savings).
$799 for a locked down version, $1049 for an unlocked version. Opportunity to pay $300 to unlock it later at any time. 5% discount on purchases on a locked device.
(then again i always buy the most expensive SKU they offer so im very outside the target buyer profile for such)