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You're right. It's not just aboutwillingness to pay, but also how much someone deserves to own a Steam Machine, which we determine by their ability to pay.

It's not a perfect system, but money is how we as a society determine how to allocate scarce resources. People labor under the promise that having additional money will give them an advantage in this type of situation.

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Sounds like you love unregulated free capitalism but correct me if I am wrong. If that’s the case I wonder if you would see things differently if said system strongly disadvantaged you and your loved ones in other areas (health care, housing, education). I think if we derive “deserving” solely by “ability to pay” we loose our humanity.
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People labor so they can buy stuff in general, mostly at normal pricing. Nobody labors for the edge case of paying off a scalper to get something, and that situation's mostly going to cause bitterness that they had to work extra because the scalper inflated the price.
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