I'm just (occasionally) vocal - i.e. overall a minority. Pretty sure there's way, way, _way_ more people that just quietly do this. I'd even say that the current market makes you appreciate such companies even more.
replyp.s. a bit of a windows fanboy as well - used to do drivers for it, kind of like the internals / driver model / etc... but I really dislike the path they've taken, and there's nothing else like it.
Finally, I have an old projector setup with an x360/x1x on it right now (hc4000 + diy frame w/ dark energy abyss + 758 v3 + lsr305 + some subs - rag-tag), so I have a good excuse as well :P