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> In general customers don't actually care.

We'll have to agree to disagree here because in my little bubble people are livid and have been swearing off things due to perceived price gouging. For me it was cereal. I like it but manufactures trying to squeeze $12 a box for it put me off enough that I just don't go down that aisle anymore. Now I eat granola.

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I will note that raising the price on something you already produce and have a healthy supply of is quite different from a high introductory price on a new product you can't make enough of.
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