I eventually did, and when it finally arrived at my doorman building I mentioned what was in the package to the doorman, and how happy I was to finally get my hands on it after the effort expended and he said "oh really? there's a guy on the 5th floor who's bought dozens of them - he sold me one at cost".
At the scale of the PS5 release (I don't know how many they first shipped in 2020, but they're at >80M sold now so undoubtedly X million in the first year) - would an address match intervention have been able to differentiate my order from the dozens of orders the scalper on the 5th floor had placed, presuming some cooperation from the doorman to allow for variance in the details of the shipping address the scalper used? I'm reasonably confident the answer is no and I would have been caught in the net that attempted to prevent the scalper from scalping.
These sorts of things are pretty cheaply routed around for those making scalping into a volume business.
Sure you can probably lock things down so you catch the vast majority of these mechanisms, but not without impacting legitimate users. So it's a tradeoff of how much more of a hassle do you want to make things for legitimate customers vs. how much you want to lock out resellers.
You don't even really need a doorman in many buildings either. There will be a shared mail room (if you're lucky) where packages get dropped. If you work from home you just watch the UPS/Fedex tracking and run down the moment it gets delivered to snag it before anyone else sees it.
The few folks I know who did this sort of thing were less professionals making a living off it, and more someone who wanted to subsidize their gaming habit by grabbing 3 or 4 units and keeping one while flipping the rest. They'd just ship to friends/family. The folks buying 50 units at a time are pretty rare from what I can tell.
[edit: to be clear they are not the norm, they are more expensive than buildings without one, but there are still lots of them that are not Trump Tower or other places for the absurdly wealthy]
It’s more about 1000 scalpers buying two or three to immediately resell. There are entire discords and communities around this with thousands of members.
The Steam Machine is ultimately a mid-range gaming PC in a nicer form factor and a slight discount compared to building it yourself. I don't think anyone would pay 1.5x for a Steam Machine when they could just buy a regular PC for less. There's no capabilities the Steam Machine has that a regular PC doesn't, which limits the ability of scalpers to charge larger margins and thereby limits the motivation.
As for potentially impacting the wider PC hardware market? Well, retail scalpers are small fry compared to Altman, Bezos, Musk et al.
> Limit one signup per household. We will use payment method, shipping address, and other information to eliminate multiple entries.
Ecomm orders want to drop to the distribution center as soon as possible, which means you can't wait until you have a whole bunch of them just so you can analyze which addresses are on multiple orders. You would either need to 1) detect this in the warehouse systems (I spent my career working on these, so I can say with high certainty that is almost definitely Not going to happen, especially if they go through a 3PL) OR 2) you have to cancel orders after they have already dropped to the warehouse (which means wasted labor in the best-case scenario).
None of that is worth the effort to a company who is fundamentally still getting paid the same for the product regardless of if the purchaser is a scalper or not.
The solution Valve came up with is quite brilliant.
that's not to say I don't like Valve's solution - I agree, it is very nice
So it really has to be done like Cybertruck early deliveries to 100% prevent scalping and flipping(the fact that Musk nails it...)
ultimately they are selling out inventory so it probably takes a lot of convincing to spend money on a cat and mouse game
And even that isn't as icky as a short project I worked on for a major CC company. Still get the icks thinking about it, and I didn't continue beyond the 6mo contract.
You would have to tell the user “use the corrected/matched one only” though. Some sites offer the correction but don’t make you use it.
Might be acceptable collateral damage, but it’d exclude some people.
Capitalism really does create a perverse incentive here, and when there's significant margin at play, there's an opportunity.
If Alice and Bob live in the same apartment and try to buy Steam Machines, but Bob forgets to include his apartment number (everything gets dumped on a shared package room, after all), Alice will be confused when an automated email accuses her of fraud.
Although I think the language in the response dialog will be nicer than accusing of fraud.