> But there is also the fun side of it becoming a status symbol I guess. Drive up future demand.

For the Steam Controller that's very clearly at least partly what's going on. Valve's "we didn't expect the demand!" schtick is getting pretty hard to buy when they clearly expected around the same expectations for V2 as for V1. PC gaming usage has grown massively since the first controller came out.

As it is, scalpers/bots have been cashing in for a while, coining it from cashed-up people, so flipping that would make sense by a company and taking advantage of that to help reduce/fund a lower price down the line quicker.

Another way would be to auction of X amount of units, then those with cash can pay through the nose directly and again, the company gains and by that, so do normal consumers on a breadline, as it would help reduce the cost quicker down the line for the rest of the purchasers.