Like others mention, this is inspired by ggplot2, a Grammar of Graphics library. The whole idea is graphics are composed by adding "layers", not like layers on a canvas, but like pouring paint into a pot, then the library understands the content and paints it to the canvas.
Layers might be pure data, geometry (lines, points, ...), annotations, styles, axis, etc.
When you get familiar with it, it's much more natural way of describing plots, better composition and easier exploration
On the other hand, declaring the options through composition means that the API for "plot" remains static, and adding/removing options can be done trivially without an API change.
Composition (rather than parameters) is also more flexible. Let's say you want to divide your plot into three sub-plots, two of which are 200x200, and another which is 200x400. How do you express this as a keyword parameter? In composition, you could do something like:
plot( ggsubplot(ggvsplit(ggsize(200,400), gghsplit(ggsize(200,200), ggsize(200,200)))) )
I can get as far as `plot() / 3` but then no idea how to proceed. I don't think overloading arithmetic is a very good way to express this.
Separately you might find this to be smelly design, but then you should remember that this at least has precedence ¯\_(ツ)_/¯
Matrix multiplication? Yeah, everybody knows there's a function being called. And, if it was implemented right, the users almost never have to look at the implementation.
Many other possible uses? Nope. Just nope. Not worth it.