Agreed. You've probably noticed this too, but I think 90% of the very dumb, mean spirited, and inflammatory things I see are from someone purporting to dunk on it, or refute it, or tell us how it made them mad. Its probably the main mechanism by which is spreads. I think a lot of people do it organically, but I also think coordinated marketing campaigns will intentionally post things as if they're in opposition because its such an effective mechanism of spreading it. TLDR rage bait is bad don't fall for it!