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No worse, I suppose, than, the obsession with Lord of the Rings that the authoritarian surveillance companies have. Palantir, Anduril. Then we have the not defense/surveillance ones: Mithril, Valar, Narya, Erebor
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What kinds of names would you suggest?
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None, probably. Just saying Jalapeño is no worse than any other non-descriptive company name. Although at least Palantir and Anduril are aptly named for what they do. The VC firms less so.
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Strawberry was too complicated as a codename.
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Too many Rs.
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Too many? But there are only two Rs in strawberry, how can that be too many?
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You are correct. I don't know why I thought there were 5 Rs in strawberry, and now I look properly I can count them correctly, there are indeed 6 Rs in strawberry.

I am sorry for initially giving an incorrect answer.

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Don't worry, in Europe it's the same, but for insurances/lawyer stuff. Tons of companies have names based on Latin words such as Civitas/Insalus/Legalia/Legalitas or whatever which looks tacky/rancid/old fashioned kilometers away.
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Jalapeño

Jalapeño

Jalapeño

Really has a… ring to it

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