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The word "most" is doing a lot here. Europe guarantees consumer rights by law, while the US relies on companies adopting the practices voluntarily. Most do, but larger companies more universally than smaller, and it's by no means universal.
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Don't buy if you don't like company policy, no need to have a law. There is plenty of choice in the US. Some companies even offer 90 days (again, no laws required).
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It's the reality for the vast majority of larger companies. Quibbling with word choice is really not a good argument.
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We are talking of entrepreneurship and new companies, what small business are required to do for returns/refunds in the US is definitely not ahead of Europe for consumer protection.

It's not word choice, you are just making the wrong argument.

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Try canceling your NYT subscription.
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Let me support your argument by telling you what you just reminded me of...

I was briefly subscribed to the NYT from Germany. To my surprise, I couldn't cancel online, but had to call. (The EU has a law which requires that if you can subscribe online, you must be able to cancel online.)

They have national numbers for many countries, but they're just forwarders to the same call center, with notably mangled audio quality presumably due to multiple lossy compression algorithms applied at each hop of the call.

Additionally, there was lots of background noise when I got connected to a rep. Over this barely usable line, I was now asked to spell out my email address, which naturally took multiple attempts of painfully slow spelling before the rep was able to locate my account. (My very limited knowledge of the NATO alphabet didn't help.)

Of course, I then had to go through the spiel of declining alternative offers and providing a reason for my cancellation (all of which I never had to do in Germany before) before they finally confirmed it. Yeah, I'm glad about consumer protection law in the EU.

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The same exists in the EU, French Le Monde (NYT local equivalent) required you for a long time to send a registered letter costing 7€ and a trip to the post office to cancel your subscription.
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So don't subscribe. It's not that hard to cancel though, yes, you need to spend some time on the phone.
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most large companies, maybe, but small-to-medium-sized businesses can and will tell you to take a hike. there are no consumer protections in the US regarding returns beyond the goodwill of the company
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As it should be when you buy a product IMO. It only works out in high-trust societies and the business model is ruined by scammers. REI is a great example, some people would buy shoes, wear them out, then return them years later because the policy accepted it. It's obviously not a way to keep a company in business, but people just don't care because the reward for them is just too good to pass up.

There's a lot of overlap between protecting consumers and enabling scammers.

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That's why they are dying (those who tell you to take a hike). Why would I buy from a small business without a possibility to return if I can buy from Amazon with guaranteed 30 days? It's your choice. Honestly, I bought enough stuff from small to medium companies and most of them allow returns. If not, it's my choice not to buy. Not everything should be a law, and laws are not free, somebody has to pay (just like for 30 day return). Guess who pays? Well, it's ... you.
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