An Amazon phone with Amazon Video, playing Amazon Music, making phone calls throug the Amazon messenger, with an Amazon Browser that overlays ads to Amazon products, and has Amazon Voice Recognition ... blah blah blah

I imagine when you are a billionaire from one company, every time you hear the name of the company you hear your name, so you can't really think about what Joe Schmoe wants in a phone independently of your ego.

I guess this is what Steve Jobs was better at. SOME focus on the customer independent of his ego and Apple Apple Apple. I did say ... SOME.