At what point will we be better to support a lab that pays (some) licenses today vs the ones that pay none?
Some of the deals are in the hundreds of millions, so I suspect licensing is over a billion today? (Pure guess). That might become a big disadvantage in a price (or content) war.
One reason people love the Chinese video models is that they seem to be trained on every hollywood movie/etc and they're not shy about letting you use famous actors/characters in them. That might be an increasing advantage because the US labs are now being cautious.
Why is a lab that pays all licenses today not on your list? Is ethics and morality that low on your radar?
My (limited, outsider) understanding is that due to the court cases US labs are pressured to be legal now (for instance, bulk scanning purchased books instead of Books3, and the licensing deals with media companies). But international labs are not. The "not licensing everything" statement is more about current copyright law not requiring licensing of everything. But that question is still up in the air as cases are ongoing.
In practice, the former isn't very realistic, while the latter is politically dead as this is becoming a national security issue.
And paying basically everyone online is more or less a solved problem, it's what ad agencies have to do every day.