If you carefully read the article, it just explain how it is an economic decision, and one which sooner or later will be no longer the case once they can capitalise on with anything above free, which is the lowest of the lowest bars.

But even to entertain this is crazy, not because of decades of history of capitalist and market enterprise in general, but very specific cases of Technology Companies starting with these kind of feel good ideas and declaring "Don't be evil" or things like " access, safety, and shared prosperity" as their core ideals, turn into absolute panopticon and collaborate with unjust killing of women and children in less than a decade.

The market isn't for free.