And why does the board/shareholders allow a CEO to continue into their position by just following everyone else?
I'm sure things are different at massive scales, but I run my own side business (photography). I watch the local market, and I have the attitude of "Whatever everyone else is doing, I want to do the opposite." and it's worked for me so far. The area doesn't need yet another "dark and moody" photographer with boring sepia edits, blurry photos with a film preset, and the same exact font and colors on the website as everyone else.
You don't become a pioneer in your industry by just cargo culting everyone else. It's low effort leadership and if I were on the board it certainly would not inspire my confidence in their ability to run a company. You're telling me not a single person at the table asked "Do we have these engineers' institutional knowledge documented somewhere before we fire them all??"
You usually don't become a CEO of a long established company by being a pioneer either though...
You may be able to argue this particular case though, as he is a marketing guy and he was a pioneer in marketing as few others capitalized on social media/YouTube when he did.
But I feel like that's completely unrelated to how adjacent that's to what I'd consider a pioneer in a CEO position. Hence me pushing back a lil
Once you were dumped for AI gamble, you will never do the extra work, because you will probably be dumped in year or so, when someone else will get same or different stupid idea.
But it's not stupid idea, it's more like desperate attempt to remain in game in competitive market by doing what everyone else does. Idea crafted to final decision by people paid to see a bigger picture ... which unfortunatelly stop seeing smaller things which matters.
the same consultants can be blamed if decision backfires