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If the only consequence is that they're not rewarded, then it seems like it's very fair to categorize it as "no consequences".

Even if you categorize missing out on some bonus or something as a consequence, it pales in comparison to the damage they've done and the lives they've severely disrupted and possibly irreparably damaged by firing people on a whim. (And I consider firing people because you fell for the AI hype / obvious marketing to be a whim)

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oh poor babies they got sad their human sacrifices didn't work, that's surely as much punishment as losing your livelihood because a pack of morons act randomly based on feels.
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Life is not fair and there are no guarantees. It’s a hard phase of realization to go through but life’s surprises are easier to get past once you do.
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Just give up any moral responsibility because life is unfair; what great advice!
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So give up?

By complaining together, we can create changes that make life more fair.

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An excellent argument for advocating to Make the Bastards Pay when they get away with some unfair bullshit.
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