Just get better marketers to say your 2nm process has more gates per sqmm than your competition 1nm process.

The scale bar on the far right "photo" (micrograph?) doesn't make sense. It is only slightly less than half the scale bar on the middle photo (10 nm), but the image is clearly scaled up by much more than 2x. Individual silicon atoms are circled in the right photo, but the covalent radius of silicon is about 0.11 nm, so they should be much smaller if the scale bar is accurate.