That's what's so cool about Oxide's boxes to me-- the legacy garbage is gone and the strange undefined behavior part and parcel with overlapping edge cases will be minimized (and managed, as opposed to used as an excuse by a vendor). Dealing with incompatibilities and strange firmware interactions have made me come to see PC-based servers as a weird opposite of the "Swiss cheese" model. The various layers of interacting hardware, firmware, drivers, and OS act as a kind of "filter" for correct operation. When you swap or add one of these component you get one or more exciting new layers in the stack that, hopefully, have "holes" aligning with the existing.
This sounds like less of a problem for DCs with bare concrete flooring, but blades did fell out of fashion, so I guess the fractions of DCs with multiple levels or free-access floors were higher than anticipated.
(Also, maybe I'm just being an amateur, but I'd be scared of tolerance stacking with a "grape bunch" design like this. Individually enclosed chassis with cables and cage nuts are a lot more robust against dimensional issues)
The storage market used to be dominated by Oxide-style vertical integration and bespoke engineering and almost every vendor has transitioned to modularity over the last 20 years. Pure Storage seems to be doing OK with custom hardware though, so maybe the rest of the industry just has a lack of courage.
Their customers think so.
(Think governments, security-serious applications, critical workloads, science, energy, financial, etc.)
Some if it may even get sent to labs first for disassembly and inspection. Other times it may never ever be plugged in to an internet connection.
For these customers, the feature set, supply chain ownership, integration and support is everything.