Even at home I still get ads for music festivals, shoes and toothpaste, none of which are withing a thousand yards of my personal preference. The times I saw an ad for mechanical keyboards, interesting APIs, IDEs etc I can count on literally one hand and that's being online for decades.
iPhones' builtin autocomplete, Netflix and Spotify's recommendations all have robbed me of the illusion that smart people are actually working on this problem. If they are, it ain't working. The money printer works but not because of clever tech. YT's ad tech basically boils down to a geolocation of IP and I sometimes even question that.