Pick and place PCB assembly is very different from the final assembly of batteries in terms of who is capturing value and building a reasonable moat. Their sales angle is around European autonomy.
Low wage workers putting batteries in phones is not that, but PCB assembly is much closer to that.
Or am I just spoiled by apparent local regional abundance of cheap roboticists?
OTOH, I'm not sure how much it matters. Apple products are "designed in California" (which is a bit of a lie to begin with), and very much assembled overseas.
Of more interest is how few units they've pre-sold compared to mainstream phones. I wish them well, but I doubt they'll change history.
I've seen "Packaged in $country" on boxes before, so I suspect they are two different things.
Like food made in Canada that shows up in American chain stores being labeled "Distributed by QFC." There's lots of rules about this sort of thing.
Reminds me of back in the late 90's when Wal-Mart was all rah-rah about "Made in the USA!" on all of its products. Then my company bought every employee a Sam's Club membership and the cards were all marked "Litho en Mexico."