HN has a big blind spot, in my opinion, around writing that isn't "purely technical". I've seen several cases of commenter complaining about "clickbait" for a blog post that I'd describe as "having a narrative hook and structure"
This is usually my default position, but apparently that “gas town” article was Real and Serious and Distinctly Not Satire, and I started to feel reality fragmenting underneath me.
Yah well, I don't read all front-matter like that. Most of the time it's noise. Count it in the stuff that becomes cognitively invisible, like banner ads.