The most popular LLM product in China is Bytedance's Doubao. You probably haven't heard of them since they never released weights and don't benchmark particularly well, but Bytedance already had enough users on its other apps that they could directly advertise Doubao to.
Open source and open weights model is how you can harness the potential of all humans to continue development and improving the SOTA of your model. Literally every student on the planet wants to play and improve these models for their own use case.
Plus the ecosystem, once you have users in the ecosystem on your open weight model, this is a giant leverage point in itself
Right now, there is a shortage of talented researchers, and the attention that open models generate allow them to attract good hires. But this is a fragile dynamic that can break in the future. It's not very different from commercial open source work, except it's much more capital intensive and lower volume.